Love, Hate, Innovate: The Music Industry - Random Rants by Alex Gilbert


One thing that really fuels my fire is false representation. For commercial purposes of selling something that is just not you, it really bugs me. For example, the merchandise banking made off of Dimebag Darrell’s death, and now the King Of Pop, Michael Jackson. It’s sick, and now people are aware of their presence as icons to each’s respective music? While death is never a fun subject (besides the band, Death) the word itself brings such a power. Thus bringing me to the absolutely HORRIBLE clothing company, Ed Hardy, and their latest t-shirt: Punk’s Not Dead.

Whilst reading this from my homies at MetalSucks, who linked the initial source of the ever so brilliant Metal Insider, my ever increasing rage for Ed Hardy went to ten fold.

Knowing no real punk is going to buy/wear this bullshit, not even adding the fact that it costs $154!, this t-shirt is made for those douches on the Ed Hardy bandwagon, a.k.a. rich and brainwashed white (stereotypical, but prolly) males who will get mommy to buy it for them, or have the money anyways to stupidly budget on an ugly, yet popular brand name. Though you shouldn’t judge someone by their looks, a book by its cover, and a band by it’s genre (LOL), every time (all the time) I see someone walking down the street with an Ed Hardy shirt, I can’t help but think, this guy is probably rich. Food for thought: Maybe buy a t-shirt that is $134 less, get active, and give to those who actually need the money. You know, for things like food, water, shelter, clothes, and metal albums. Does buying this t-shirt make you punk? Nope. Badass? Nope. Dumbass? Yup, at least to those who know the roots of punk and how it’s grown into today. Like the great Maynard James Keenan says, “Think for yourself, fuck authority”. And fuck Ed Hardy, too. Punk is now dead.

While on the “Ed” subject, want some real underground clothes? Check out Ed Stone. Ed Stone is badass!!:

--Alex Gilbert
All About the Music


bob_vinyl said…
The Clash said it best, "Turning rebellion into money," (which Jaguar did incidentally, when they used "London Calling" in one of their commercials). There was a time when things like this really got me fired up, but I've seen attempts to co-opt punk and other underground culture over and over again, but the fact remains that punk continues to be an outlet for, as Sham 69 called them, "Angels with Dirty Faces," and, to quote the same song, we still "go the places you don't wanna go." Ed Hardy can do what they want, but it doesn't change that something really cool still exists for us.