"You better believe it my friend! What are you doing right now? Are you sitting down?"
"Penfold, you're not calling me with another one of your cockamamie business ventures are you?"
"Cockamamie!? You know what pal? That hurts my feelings! I come up with a fantastic new product that..."
"Look Penfold, I apologi..."
"Oh no you don't! You've made your position abundantly clear! Now let me finish! I come up with a fantastic new product that is guaranteed to make an obscene amount of money, and the very first person I call because he is such a good friend of mine spits in my face! Well I never!"
"Okay. Some of your big ideas are more than a little crazy, or at the very least unrealistic."
"Listen ol' buddy, ol' pal. Ideas for world-altering products have to be crazy and unrealistic! That's how progress is made!"
"I suppose you're right Penfold. Now tell me about your latest idea."
"Do you promise to keep an open mind?"
"Yes Penfold, the gates of my mind are wide open. Now will you please tell me what has you so excited?"
"Good. Apology accepted. Let me ask you a question. Do you buy food based on it's nutritional value?"
"Yes. I've been studiously analyzing food labels ever since my doctor informed me I had high cholestorol. I end up buying a lot of vegetables."
"I thought you might! So tell me. What is stopping us from selling a whole range of vegetables that are labeled as both nutritional and good for the soul?"
"What is stopping us? The FDA for starters."
"Nonsense! The FDA will love Soul Veggies! All we have to do is invest in massive tracts of fertile land, hire an army of workers, plant a bunch of seeds, and then sit back and watch the profits roll in! Sure we need to find a way to distribute our Soul Veggies cheaply across the nation, but I figure we'll deal with our logistical concerns later."