How long have you been
doing this and what got you started running an independent record label?
Actually in September 2016 it will be just two years
and a half when ARGONAUTA Records has been structured as a proper label, with
press office and a basic distribution network. The original idea was born in
2012, when I took the decision to start up a label only to promote my own band,
VAREGO. The first release of my band was in September 2012, under ARGONAUTA
Records. I took then the decision to start it as a "real" label, also
for other artists, after speaking with my family and valuing with attention
many aspects of my previous job. Starting a label was my dream since when I was
very young, and now I can say it is something comes true.
What motivated you? Why here, why now?
What motivated you? Why here, why now?
After releasing the first VAREGO album I received tons
of messages by bands, labels and underground distros to cooperate with me. It
was something really unexpected and I took my time to decide what to do with
this huge amount of contacts. And especially the very first bands I was in
touch with gave me a fine motivation to move on and continue with my project.
All of them are still part of Argonauta Records actually.
What's your prior history in the music world?
I run a bunch of fanzines at the end of the
'90ties/early 2000, managed to have tons of contacts with a lot of bands and
labels at that time. I've been then employed as Marketing/Promo/Buying manager
into an Italian music distribution company for over ten years. I was one of the
so called workers "behind the scene".
What will be your next release?
At the moment of this interview, I'm working to have the
new album by SUMA by mid October, this is a huge and highly anticipated
come-back by these Swedish sludgers!
Any special projects planned?
We're still very young and we’ve a lot to do, though
we're already working on the third edition of ARGONAUTA Fest, Spring 2017. Also
we will start the first edition of a new fest named Skulls from the Sky in
Autumn 2016. And more to come.
Are you looking to tap into a particular local scene or were you aiming to capture a sound?
My need is just to realize albums of music I'm totally
addicted since years, means Stoner Doom Post Metal and related. I've various
types of bands in the label, though all are part of the same project, same
attitude.
Tell us about the label Name and logo.
I’m fond on Greek Mythology, where Argonauts came
from. Not to mention also “Argonauta” is the scientific name of a kind of
Octopus, so something related to the Lovecraftian world, which I’m confident
with since I was very young. The logo is done by the Italian artist Marco
Castagnetto (who owns also the drone doomster act SHABDA), a “smoking skull”,
an image close to the sonorities of the label.
There's so much to learn about running a label, share with us some of the lessons you're learning along the way.
My main standpoint, my main rule with myself, is to
not procrastinate anymore. This is a lesson I practice each day in the ordinary
life too. Also, doing things by yourself, with your time and your methods. Do accept
and appreciate any help by some good friends when they are happy to support
you. Enjoying your small “step by step” attitude to realize something bigger in
the closest future.
What will you do to stay on top of new and emerging technology?
What will you do to stay on top of new and emerging technology?
Well, as the record label is actually my main job, I
keep studying and check all the various situations all around, working with
digital, updating the site on a constant basis and so. I'm always looking for
new partnership and collaborations when they are reliable. At the same time,
I'm not interested to conquer the world, so I just do what is possible within a
working day time, haha!What's the biggest challenge facing you today as an independent label?
To make people know and listen to our releases. There
are a lot of albums out on daily basis, magazines are plenty of reviews and
shops of new albums, reissues and so. I keep working day by day to say people
that "Hey, maybe there's something fine here to be heard and to
enjoy".
What do you look for in your bands?
I like humility and hard working, to make the label
and all the bands grew up all together. Once a band understand this standpoint,
they are ready to be part of Argonauta family.
How do you find your artists? Are you a club rat, constantly searching live venues for cool acts?
I’m actually receiving tons of submission, which is
quite exciting! I love all demo/songs I receive, it means a lot that people
spend some time to get in touch with me. I am used to listen to everything I
receive. Sometime it is hard to get back to everyone, though all is listened to
and carefully valued.
What are you looking for now?
Well, always looking for quality music and interesting
proposals.Are you involved in all the creative decisions?
Each artist working with me is free to do whatever he
thinks fine with his band. I’m welcomed to give suggestions or more help when
asked for. But I prefer to do my very own job (read: promotion and
distribution) and keep the band doing its one.
What would you like to see happen for the future of the music industry and your label in particular?
For the music business I’d like there would be more
people dedicated to music than just insiders. This is a big problem we have
here in Italy for example. It could seems there is a big market here, tons of
bands and gigs, a pity all is cared and followed by insiders and not much more
“common” people.
For my label, I’d love to see any of my bands
recognized as BIG bands by worldwide audience, hehe.
Anything else you'd like to share with the waveriders?
Best of luck man. Ripple will be there every step of the way to support you in any way we can
Comments